Over the past couple years, as anyone who knows me
personally knows, I’ve become the worst sort of insufferable wine dork. The
sort of person who enthusiastically reaches for the wine list, only to go “oh…”
and say to the table “well, this should probably be OK…”
Which is how I got to watching Mondovino, the 2004
documentary about the battle within the wine world between global capital –
represented by mogul Robert Mondavi coming off bluff and American, wine
consultant Michel Rolland who comes off like a full-on action movie
Euro-villain, complete with pointy beard, car phone, cigarillo, and namedrops
of Charles Aznavour and Gérard
Depardieu, and finally the legendary wine critic Robert Parker (who honestly
just seems like a bit of a sweetheart) – on one side, and a plucky set of
artisanal producers in goofy rustic hats on the other side, as well as NYC wine
distributor Neal Rosenthal, who compares the big names to George W. Bush (hell
yeah).

Throughout, one thing that all say, though, is that wine is
a civilizing factor. Not only does it elevate the discourse – “symposium,” let
it be remembered, once meant a party where you got schnockered on the stuff –
but they repeat that it is a consummate art, blending the lessons of nature
with the handicraft of man, something I
myself pretty much believe. But in conveying this message, here are some choice
quotes on the subject, taken from the film.
“I think [Berlusconi] is helping, not just with wine,
he’s much more open, trying to make things work better, trying to make the
bureaucracy more modern.” – James Suckling, then senior editor, Wine
Enthusiast
OK, we all have our moments… eh…
“Without art, without culture, it’s virtually impossible
to make great wine. Generally, the indigenous people here have no sense of
initiative.” – Arnaldo Eckart, Vinos Cafayate, the flagship producer in the
Argentinean appellation of the same name
Great job guys. Amazing.
“In [the fascist period], Italian industry was stimulated
and encouraged.” – Piero Antinori, of the legendary Antinori wine dynasty,
and founder of Tignanello, the wine bougie enough to lend its name to Meghan
Markle’s lifestyle blog
“Italy at that time needed a strong energetic hand. And
fascism did bring about a certain order.” - Albiera Antinori, his niece
Well fuck!
It’s a funny word, “fascism.” Widely misapplied of course.
In my youth, for instance, it generally applied to teachers enforcing quiet
rules during study hall, and much abused since. It’s an epithet I’m
particularly skeptical of, considering how broadly it can be applied
(regardless of the Umberto Eco definition or any other attempt to define the
concept), but these guys are at the very least amiable to the idea not just in
practice but in name, despite decades of reflection on the insanity of Europe
1930-45.
I’ve long been confused by this aristocratic version of
conservatism, which bears little in common with its American counterpart, other
than an opposition to liberal and leftist views. Its roots are instead in blood
and soil, or after the Second World War, a nebulous conception of “culture.”
And therein lies the rub, as these conservatives deem themselves to be
cultured, that thereby justifies the actions that follow suit as those of
virtuous men, and the resultant barbarity is merely deemed an unfortunate epiphenomenon
of their actions, rather than an essential characteristic.
This stands in stark contrast to the American vision of
conservatism, particularly in an era in which the grandes dames Eastern
establishment Republicans – Nelson Rockefeller, et al. – have long since faded
into memory. Rather, the boorish and suburbanized American right has a bit of a
tendency to devalue the concept of high culture writ large, instead favoring a point
of origin not in laissez-faire capitalism and/or Evangelical Christianity – two
things that have a bit of a tendency to go together, a conflation of the
Kingdom of Heaven and the C-Suite. Sure, they fight culture wars, but these
culture wars are decidedly not over Vivaldi’s status within the canon or the nature
of an authentic Roquefort, but over salacious Megan Thee Stallion lyrics and
M&Ms.
Given this relegation of conservative principle to religious
and market forces, the Vivaldi and Roquefort wind up being liberal-coded, at
least among the professional classes. The PMC finds themselves drawn to the
local and the refined, regardless of the political valences by which that
expresses itself in the world writ large. The actual material implications are
irrelevant, because in a post-1960s world, this attitude constitutes both
distinction (Bourdieu shout out whaaaaaa!!) and a rejection of the admitted plastic
ugliness of mainstream American society. And in this way, there is a mistaken conflation
of values and consumption, a Frasier Crane attitude that cannot bear the idea
that its stated values and its explicit desires are incommensurate.
This isn’t too complicated, and one thing Mondovino
points out, as they discuss the market cap and production statistics of every
winery they visit, is that this level of artisanship is largely illusory. The great
Bordeaux houses are shown to be what they are, which is to say savvy business
enterprises that rely largely on the allure and aura of terroir and tradition
as marketing devices.
Let it be remembered that despite what the European nostalgists
of food and wine might say, this is nothing new. When the famed 1855
Classification was instituted in Bordeaux, it was not based on the unique qualities
of the soil and climate – geology, meteorology, and agronomy still being infant
sciences at the time – or even the subjective taste of some initial panel of
gouty barons. Rather, the basis was simply the market prices as they existed in
1855, with Lafite, Latour, Margaux, and Haut-Brion being the most expensive at
the time and therefore earning the title of “first growth.” The 1855 Classification
then cemented this status (humming “reification” under my breath right now),
with the only substantive change coming in 1973 when Chateau Mouton-Rothschild was
promoted from second to first growth – and in certain sectors, c’était une scandale.
Post-1960s, and back in the Anglosphere, this became the
model for the corporate artisanal, exploited en masse. Think about the early
days of Starbucks, back in the ‘90s. This wasn’t just a cuppa joe, this was craft,
complete with global-village aesthetics in the storefronts and the names of
exotic destinations for the beans – you’re not just having a cup of coffee, you’re
going to Bali, man! Never mind that it is an industrial product just like any
other produced in the sorts of appalling conditions that one can get away with
in the Global South, never mind that the company that produces it will
mercilessly crush any attempt at union organizing and aggressively greenwashes
its activities, this is “fair trade” coffee, even if it’s the diarrheaccino
that Jenny from Sales is sipping on her way into the office. You consume the
good thing, and you yourself become the good thing.
The conservatives – whether the Ferragamo-wearing gout cases
or the American boors – have no such hang-ups.
For a point of comparison to all these types, think about
the Ratliff family in the most recent season of White Lotus. We have
Saxon, the punchable-face finance bro eldest son, who makes a point of
demonstrating how much he doesn’t give a fuck, and his mother Victoria (played
to a T by Parker Posey), who fawns over luxury scents – “cut grass, tuberose” –
while complaining in equal measure about the various filths and impurities and
affronts to her Carolinian upper-class propriety, whether in the form of Southeast
Asia being Southeast Asian, or the army of uncouth and mildly criminal wealthy
expats (more later, a whole essay worth there), and in between there’s the
father, Timothy, a bit of a white-collar crook himself just starting to face
the consequences of his actions. On the other side, we have the daughter, Piper,
the not-quite-Buddhist seeker who eventually realizes what a princess she actually
is, and between all of them there is the younger son, Lochlan, the teenage dope
who doesn’t know what the fuck he’s doing and occasionally gives out a handy to
blood relatives. I could keep going, trope upon trope, extending the metaphor
to its breaking point, but let’s stop there.

But I’m writing this cynical take as they’re delivering the carciofi
alla giudia with a glass of Fiano. I am clearly part of the problem.
So what do I do with that? Do I hem and haw about my
consumer choices in a desperate attempt to find morality and authenticity?
Indeed, it’s in my recent position as an actual food and
drink editor (ayyyyyy) that I actually have to be around all of these
tropes (in addition to a large number of actually lovely people), and at least
attempt to make nice-nice with them, even as I clench my molars. As much as I like
the foie gras and the pigeon, I am ill-equipped for the social dimension of this
world.
For now, I order the grappa – the carciofi and the amatriciana
were perfectly fine – made from the must of the legendary Ornellaia wine. Even if
I can’t help but side-eye the name “Antinori” on the bottle.